Curves, the world’s fourth-largest women’s fitness chain, is expanding its franchise network across the UK and Europe as demand for women-only wellness spaces accelerates.
With the global women’s wellness market now valued at more than £3 billion, the brand says it is uniquely positioned to offer entrepreneurs a proven, low-cost route into one of the fastest-growing sectors in health and fitness.
Founded in 1992 by Gary and Diane Heavin in Texas, Curves was created to offer an accessible, supportive environment for women of all ages and abilities. More than three decades later — and with 3,000 clubs worldwide — the company continues to focus on empowering women through its signature 30-minute, full-body workout and strong community ethos.
Curves attributes its sustained growth to a turnkey franchise system designed to reduce operational complexity and help entrepreneurs achieve profitability quickly. Its operating model combines structured onboarding, strategic marketing support and ongoing business development guidance. According to the company, franchisees typically achieve positive EBITDA within eight months and reach cash-flow breakeven by year two — with top-performing clubs achieving profitability even earlier.
“Women are driving the global wellness economy”
Joanna Dase, Chief of Operations at Curves, said the model is built to help franchisees create immediate impact: “Women are driving the global wellness economy. That’s why our franchise system equips business owners to make an immediate impact on women’s health and fitness, with results from day one. Every partner works closely with an onboarding specialist, business development manager and marketing team — they’re never building the business alone.”
Franchisees receive full support across every stage of the journey, from site selection and club layout to operations, marketing and membership growth. The company says all resources are designed to ensure franchise owners can deliver an exceptional member experience while running an efficient, sustainable business.
Curves’ franchise model requires a total investment of £45,750, which includes the franchise fee, all club equipment and the brand’s proprietary SMART training system — positioning it as one of the most affordable fitness franchises on the market.
The company reports 7.5% membership growth year-on-year, reinforcing the strength of the women-only fitness category even during wider economic uncertainty.
Curves says its combination of affordability, operational support and a longstanding global brand presence offers entrepreneurs a compelling opportunity as demand for women-centred wellness continues to expand.
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Curves targets fast-growing £3bn women’s wellness market with scalable franchise expansion