Hollywood may soon be filled with falling human stars and rising AI starlets.
Film director Alfred Hitchcock, the ‘master of suspense’, once said ‘all actors must be treated like cattle’ – but if you think that’s bad, brace yourselves for the brave new world we’re living in, where actors won’t even exist as such, anymore.
The creation of AI ‘actress’ Tilly Norwood has generated a massive wave of backlash over the unsurprising news that ‘talent agents’ were already lining up to sign the ‘digital character’.
Variety reported:
“’To those who have expressed anger over the creation of my AI character, Tilly Norwood, she is not a replacement for a human being, but a creative work – a piece of art. Like many forms of art before her, she sparks conversation, and that in itself shows the power of creativity’, Eline Van der Velden wrote in a statement on Instagram, also posted on Norwood’s own Instagram page.
‘I see AI not as a replacement for people, but as a new tool, a new paintbrush. Just as animation, puppetry, or CGI opened fresh possibilities without taking away from live acting, AI offers another way to imagine and build stories. I’m an actor myself, and nothing – certainly not an AI character – can take away the craft or joy of human performance’.”
Van der Velden has said earlier that ‘talent agents’ had been circling the ‘AI character’ and she expects that an agency will be chosen to represent it (not ‘her’) in the next few months.
A multitude of actors have protested the development. Are they fighting for sanity, or are they falling stars overcome by technical developments like Norma Desmond in Sunset Boulevard?
According to Hollywood Reporter:
“Over the weekend, a host of actors responded to the news that agencies were circling Norwood. The threat of AI has long haunted industry creatives, and regulations around the craft became a linchpin clause through the SAG-AFTRA strikes of 2023.
Notable uses of AI in film and television include the de-aging of certain actors or generating complex visual effects, but fears concerning AI’s ability to replace actors – or illegally use their likeness – have continued to creep up on Hollywood.”
AI-generated ‘actress’ Tilly Norwood eyed by talent agents, could star alongside real actors in film and TV
You may live to see man-made horrors beyond your comprehension… pic.twitter.com/116pErjG7h
— Catch Up (@CatchUpFeed) September 29, 2025
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